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Cord Cutters, Apple TV, and the US Marketplace
A recent industry report from PWC, summarized in TBI Vision “16% of US consumers surveyed have ditched pay TV this year, and 23% have scaled down their subscription”.

11 December 2015
Cord Cutters, Apple TV, and the US Marketplace

A recent industry report from PWC, summarized in TBI Vision “16% of US consumers surveyed have ditched pay TV this year, and 23% have scaled down their subscription”.  

Further the eMarketer report also said that ‘cord-nevers’ – the share of viewers who have never subscribed to cable or satellite – is also important as it estimates this year (2015) there will be 15.9 million cord-never homes in the US, with this figure rising to 16.9 million in 2016, 17.8 million in 2017, 18.8 million in 2018 and 19.8 million in 2019.  Cord nevers are concentrated among younger viewers.

Putting the two together, suggests more than 30 million households in the US are excellent candidates for Motive’s TabletTV family of products.  TabletTV Plus (US) enables access to all over-the-air digital channels in each market plus all Internet-delivered channels and VOD content to your tablet and main television using the TPod antenna and Motive’s TabletTV Plus App.  

LMF
11 December 2015