10 February 2015
TabletTV the platform for now and the future
Projections regarding the death of broadcast television and television schedules have become commonplace. These projections are mostly made by people within the Over The Top (OTT) or internet based content space. It is argued that in “the future”, which is always an indeterminate amount of time away, all content will be available at all times and there will be no more broadcast or schedules. The growth of OTT services has fuelled these projections, with Netflix, Amazon Prime and many others generating extremely large subscriber numbers. Others within the more conventional pay TV space are planning to enter with pure OTT offerings, such as HBO.
In truth the reality will be a mixture of content delivery routes. Broadcast content will be central to the TV experience, as this content has mass market appeal and also the infrastructure required to deliver it to all people simultaneously. Additionally the vast majority of compelling new content is still on broadcast television. OTT services have had impressive success with selected content and while this is likely to continue and improve, the volume of successful content on broadcast is significantly higher.
A recent survey by Horowitz Associates  shows that in a multiplatform world there is still an extremely strong pull towards broadcast television and in particular prime time. This survey shows that a high percentage of US viewers (75%) rate access to broadcast services as the most important thing with 66% saying broadcast primetime content is essential. Of course this is not 100% and it would be unrealistic to expect that everyone would go for the same solution, unless of course you are in the business of projecting the death of broadcast television.
TabletTV offers a perfect platform for the current and foreseeable future, as it blends the mass market broadcast content, with an environment suited to OTT content. As discussed before, Tablet TV is the bridge to the new reality where broadcast AND OTT services live together, each fighting it out for the viewer’s eyeballs.
 - http://www.horowitzresearch.com/survey-reveals-power-and-potential-of-current-and-new-ott-svod-services-but-does-not-portend-widespread-a-la-carte-defection/