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Management Team

Caroline Evans
Group Controller
Caroline is a Chartered Accountant with 25 years’ experience in both Practice and Industry. Before joining Motive in 2011, she was Group Finance Manager managing a team of 20 at Pinnacle Entertainment Group, part of multinational media group Bertelsmann. Previously Caroline managed the Business Services Department at Chartered Accountants Cooper Lancaster Brewers.

Gianluca Ferremi
Vice President Business Development

After ten years at Sun Microsystems, four as Head of Video and Media Business Worldwide, Gianluca joined a number of start-ups covering executive roles including CMO, VP Sales and Marketing, CEO/Founder. Gianluca brings more than a decade of experience in the digital video and media markets with particular focus on broadcast and the Internet.


Kathryn Strachan
VP Sales for the Americas
Kathryn has 20+ years in business development, sales, marketing and distribution in Pay TV markets. At NBC Cable, CBS/Viacom and Request TV (iN Demand) Kathryn negotiated distribution deals with all major US pay TV operators and helped bring to market the first 3 channel pay-per-view Olympics.  She led the bizdev team for StreamSearch.com and founded the first computer generated transactional cable network, IntroNet.